For ‘B Corporations,’ Real Value in Social Values
Many companies aim for “Best in Class” status, but some are seeking another “B” — B corporation certification. Certified B corporations, or “B corps,” address the growing consumer interest in supporting socially and environmentally responsible companies. B corps are essentially for-profit companies that behave more like nonprofits, tackling global issues such as pollution and income disparity through everyday business practices. ‘Business as a force for good’ “B corporations are companies that are using their business as a force for good,” said Andrew Kassoy, co-founder of B Lab, the nonprofit organization that issues B corp certification. “By having that B corp …