From Ikea to Gap, Firms Aim to Use Scarce Water More Wisely
Putting on a pair of jeans or drinking a beer has a cost beyond the price tag, with billions of tonnes of water used globally each year to manufacture them and other consumer goods, companies said at an international water conference on Monday. But with population growth and climate change making water a scarcer and more precious resource, using water wisely is now a key to remaining profitable, they said. From growing cotton for textiles to manufacturing drinks and ensuring consumers have enough water as well, efficient water use is high on the agenda, representatives of popular brands said during …